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Małgorzata Bednarczyk - Strategic directions of tourism development. The cases of Poland and Slovakia. Scientific monograph

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Strategic Directions of Tourism Development: A Tale of Two Nations

"Strategic Directions of Tourism Development. The Cases of Poland and Slovakia" delves into the fascinating world of tourism policy within the European Union, using Poland and Slovakia as compelling case studies. This monograph, penned by the insightful Małgorzata Bednarczyk, reveals the intricate challenges and diverse approaches to tourism development within the EU's three-level management system. The book navigates the complex landscape of tourism policy, unveiling the vital tasks each European nation confronts in shaping its strategic direction. It expertly unpacks the contrasting approaches to policy implementation in Poland and Slovakia, despite both countries operating within the same EU framework. This comparative analysis provides a nuanced understanding of the factors influencing tourism development and policy choices in each nation. Furthermore, the monograph explores the intricate process of monitoring national and regional tourism product competitiveness, a crucial aspect of building a cohesive European tourism offering. The author meticulously highlights the complexity and challenges involved in this multifaceted endeavor, offering valuable insights into the dynamics of the European tourism market. "Strategic Directions of Tourism Development" is a must-read for anyone interested in the intricacies of tourism policy, the complexities of European integration, and the dynamics of national and regional tourism development. Małgorzata Bednarczyk, a leading authority in tourism studies, skillfully guides readers through this multifaceted subject, offering a clear and insightful exploration of the challenges and opportunities facing the tourism sector in Poland, Slovakia, and beyond.


WydawnictwoWydawnictwo Uniwersytetu Jagiellońskiego
data wydania2012 (data przybliżona)
ISBN9788323334279
liczba stron168
kategoriabiznes, finanse
językangielski

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