Simon Garfield - Just my type: a book about fonts

Just My Type: A Typographic Odyssey

Ever wondered why the "T" in the Beatles logo is longer than the rest? Or why Helvetica seems to be everywhere you look? Simon Garfield's Just My Type: A Book About Fonts takes you on a fascinating journey through the world of typography, exploring the history, impact, and evolution of fonts, from their humble beginnings to their ubiquitous presence in our modern world.

Garfield delves into the stories behind iconic typefaces like Helvetica and Comic Sans, revealing how these seemingly mundane design elements have shaped our visual landscape. He takes us back in time, examining the enduring legacy of typefaces created centuries ago, and shows how these early choices continue to influence our aesthetic preferences today.

The book is a celebration of the art and science of typography, profiling legendary type designers like Baskerville and Zapf, as well as trailblazers like Neville Brody who challenged the established rules. It explores the pivotal moment when fonts transitioned from physical Letraset sheets to digital screens, transforming typography into something we all engage with and have opinions about.

Just My Type goes beyond mere aesthetics, revealing how the fonts we choose can say a lot about us. It explores the subtle messages embedded in typeface selection, and delves into the world of font connoisseurship, uncovering the best and worst fonts in the world.

With wit, insight, and a deep understanding of the subject, Simon Garfield invites you to look at typefaces with fresh eyes. Whether you're a design enthusiast, a curious reader, or simply someone who appreciates the power of language, Just My Type will open your eyes to the hidden world of fonts and the profound impact they have on our lives.

Simon Garfield is a British journalist and author known for his engaging and thought-provoking writing on a wide range of subjects.

Wydawnictwo	Profile Books
data wydania	21 października 2010
ISBN	978-1846683015
liczba stron	352
słowa kluczowe	czcionki, typografia, fonts, typefaces
kategoria	popularnonaukowa
język	angielski